April 17, 2008

Micro-Channels: How Dell Arrived At Their Twitter Strategy

Dell responded to the post on their Outlet/Twitter strategy --- they point us to this article in New Communications Review that outlines the genesis of the strategy and early results.

Thanks, Dell!!

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The Contrast

On the one hand, a print-centric vendor wrote on Thursday about a webinar discussing the myriad ways that print is beneficial. On the other ...