April 17, 2008

Micro-Channels: How Dell Arrived At Their Twitter Strategy

Dell responded to the post on their Outlet/Twitter strategy --- they point us to this article in New Communications Review that outlines the genesis of the strategy and early results.

Thanks, Dell!!

A Great Catalog Customer

Here is my Catalog Optimizer for a "Great" catalog customer. Tell me the story the data tells you: The current strategy o...