Maybe you didn't have a chance to read some of popular content on this blog, though I find that hard to believe. Here's a second chance to enjoy the most popular content on this blog.
The MineThatData E-Mail Analytics And Data Mining Challenge.
Profit Week: Using Zip Codes To Increase Profit.
Multichannel Forensics Interview Hosted By Alan Rimm-Kaufman.
Four Questions With Jim Fulton, President of Customer Metrics.
My Keynote Address At The Catalog Conference.
The Direct Marketing Customer Continuum.
Multichannel Forensics: Calculating Migration Mode.
Multichannel Forensics: The Building Blocks.
Williams Sonoma And Multichannel Sales Growth.
Abacusification And The Merchandise Curse.
What Would Happen If Each E-Mail Cost $0.05 To Deliver?
When Is The Best Time To Send A Catalog To Support A Retail Event?
53 Vital Multichannel Website / Online Marketing Tips.
Contact Strategy Evolution.
73 Vital Multichannel Catalog Marketing Tips.
Netflix: 2001 To 2012 Sales Trajectory.
What Happened? What Will Happen? (About Catalogers And Catalog Choice).
Free Spreadsheet: Diminishing Returns By Page Count And Circulation Depth.
Any Article About The Square Root Rule.
Modified RFM For E-Mail Targeting.
Free Spreadsheet: Three Channel Multichannel Forensics Simulation.
Free Spreadsheet: Two Channel Multichannel Forensics Simulation.
Nine Ways Catalogs Interact With Websites.
Praise To Infrequent Customers!
Multichannel Business Models.
Explaining The Matchback Mistake.
When Capture Rate Bites You In The Belly.
Ten Ways We Will Save Multichannel Marketing.
Ten Ways We Ruined Multichannel Marketing.
Sharper Image And File Momentum.
Conversion Rate Is No Longer An Appropriate Measure Of Website Effectiveness.
The 1/3, 1/3, 1/3 Rule.
Jim Fulton, President of Customer Metrics: Mr. Krabs Is A Database Marketer.
Jim Fulton, President of Customer Metrics: On Lands' End Founder Gary Comer.
Does Home Page Design Influence Net Sales?
There's the obvious reason why we "celebrate" Memorial Day. And then there's the secondary outcome ... an unofficial ...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
As I've mentioned previously ... " Forecasting is the sum of all knowledge possessed by the Professionals working for a compan...