One of our loyal readers pointed out the Figure 8.1 in the Multichannel Forensics book is incorrect.
The image here (please click to enlarge) is what the actual image should look like.
Thanks for your attention to detail, folks, and my apologies for the incorrect figure in the book.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
February 03, 2008
Mistake In The Multichannel Forensics Book: Figure 8.1
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