
The image here (please click to enlarge) is what the actual image should look like.
Thanks for your attention to detail, folks, and my apologies for the incorrect figure in the book.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
We dig into the findings of a Marketing Budget Experiment. The CEO is anxious, because 72% of Paid Social customers are new, while 28% are e...
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