We read an awful lot about the economy heading into a deep slumber. So let's start February with good news! Urban Outfitters increased direct-to-consumer sales by 39% during the holiday season.
Regardless of economic conditions, compelling merchandise always drives sales increases.
Every Three Weeks
Back to our playbook. Every three weeks there needs to be an event. Again, not "40% OFF PLUS FREE SHIPPING", that's not an eve...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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