January 29, 2008

Survey Results: What Do You Think The Catalog Industry Will Look Like In 2015?

Thanks to all of you who responded to our survey question: "What do you think the catalog industry will look like in 2015? Here are the results of the survey:
  • Catalogs will be the primary driver of web sales = 0%.
  • Catalogs will be the primary driver of web sales among a targeted subset of the audience = 42%.
  • Catalogs evolve in ways we cannot yet forecast = 39%.
  • Ecological and cost pressures end the craft of cataloging = 19%.
The MineThatData audience has a sizable number of professionals in the catalog industry. Surprisingly, not one respondent felt that catalogs would be the primary driver of online sales in 2015.

I have a few questions for you, the loyal reader.
  1. Who is the targeted audience that you believe will be catalog-responsive in 2015?
  2. What are some of the ways that you believe catalog marketing will evolve over the next seven years?
  3. If you believe that the craft of cataloging will end over the next seven years, what are the "end times scenarios" that bring the industry down?

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...