January 08, 2008

More Folks Fed Up With Catalogers And Direct Mail

Enjoy this from the Church of the Customer blog. This blog is one of the most widely read marketing blogs in the world, with 133,000 daily subscribers.

The author advocates the opt-in model for catalogs ... which as catalogers know is vastly different than the current practice of using co-ops and list organizations to trade names per the specs of the privacy policy of each brand.

Co-ops, are you paying attention? This doesn't bode well for you, either.

Right, wrong or otherwise, what is being advocated by a significant minority of individuals would end the craft of cataloging. Thank goodness all us catalogers are actively migrating our business model to the internet, right?

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...