Kevin Hillstrom: MineThatData: One Positive Day, December

December 01, 2007

One Positive Day, December

We read a lot of information about how big companies mess with customers. Here's an example of how L.L. Bean made a situation positive for a customer, courtesy of The Consumerist website (a site with over 200,000 visits a day, not counting RSS readers, wow).

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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December 01, 2007

One Positive Day, December

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Discussing Lands' End with ChatGPT