Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
December 01, 2007
One Positive Day, December
We read a lot of information about how big companies mess with customers. Here's an example of how L.L. Bean made a situation positive for a customer, courtesy of The Consumerist website (a site with over 200,000 visits a day, not counting RSS readers, wow).
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