A loyal reader pointed me to this video ... the author recommends that consumers toss their holiday-themed catalogs, positively or negatively mentioning several well-known brands in the piece, including Eddie Bauer, Heart Song, Shutterfly, Crate & Barrel, Lillian Vernon, QVC, and L.L. Bean.
If you want to take on a challenge, choose to be a marketing executive. There are lively debates about the Christmas/Holiday marketing strategy in board rooms all over the multichannel marketing world --- and even more lively discussions occur once a diverse audience of customers view your approach to marketing Christmas/Holiday. Not surprisingly, many folks elect to offer feedback.
I've always been a fan of the way Charles Schultz articulated these issues.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
December 02, 2007
Subscribe to: Post Comments (Atom)
Many of you have forwarded articles to me outlining how your local mall is considering taking empty space and turning it into pickleball cou...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
Post a Comment
Note: Only a member of this blog may post a comment.