For those of you who write me looking for information about company expectations for new stores, this comes to us from the last Coldwater Creek Investor Conference Call:
"Our store economic model has been to build stores that are about 6000 square feet, achieve sales of $500 a square foot at maturity which is three years down the road and those stores pay back from an economic or cash standpoint in less than 12 months. We continue to believe in that model and in that strategy."
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 04, 2007
Coldwater Creek New Store Financial Strategy
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