Kevin Hillstrom: MineThatData: Website Improvements: The MineThatData Blog

October 10, 2007

Website Improvements: The MineThatData Blog

About twenty percent of you read this blog by physically visiting the homepage. For you, I've made several changes.

In addition to the way the blog now looks, I've added numerous widgets to the right sidebar. The widgets feature links to the most recent articles from leading Database Marketing trade journals, research organizations, and a small sample of bloggers from the Friends of MineThatData list.

If you're a daily visitor who is interested in Database Marketing, this feature will serve as sort of a "My Yahoo" page for keeping up to date with our industry. The most recent 2-3 posts from each author will be posted as hyperlinks for you to click on. In essence, this is your introduction to RSS feeds.

I hope you find the new features helpful.

3 comments:

Anonymous7:00 AM
Hi Kevin,

Thanks for linking to these resources. Believe it or not, I'd never come across the Catalog Success site before.

Also, it's pretty amazing that 80% of your readers are from your feed. I guess this RSS stuff is really catching on. :)
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Anonymous12:32 PM
Hey Kevin!

Thanks for adding the Daily Fix! Looking forward to checking out some of the others you posted here, as well.
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MineThatData2:47 PM
We've got a lot of folks who follow via RSS. It changes how one creates content, you have to think about how the reader will see information, vs. how the website portrays information.

Ann --- no problem!
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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October 10, 2007

Website Improvements: The MineThatData Blog

3 comments:

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