After spending three amazing days in Italy (no better wine or food in the world, FYI), travel to London for the ECMOD conference took me to Harrod's off Brompton.
My recommendation to every e-commerce executive, and in particular, every information technology individual who writes code to support e-commerce --- "VISIT THIS STORE ... NOW".
This store defines the role of the merchant.
This store outlines, in painful detail, EVERYTHING that is wrong with e-commerce. The folks who manage this store know how to create a positive user experience. No attention to detail is spared, from twenty-eight unique dining opportunities to the Egyptian fixtures surrounding the escalators to the merchandising of each individual department. This store represents an outstanding example of the role of the merchant in today's retail climate. This is not the big-box store experience!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
October 21, 2007
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