After spending three amazing days in Italy (no better wine or food in the world, FYI), travel to London for the ECMOD conference took me to Harrod's off Brompton.
My recommendation to every e-commerce executive, and in particular, every information technology individual who writes code to support e-commerce --- "VISIT THIS STORE ... NOW".
This store defines the role of the merchant.
This store outlines, in painful detail, EVERYTHING that is wrong with e-commerce. The folks who manage this store know how to create a positive user experience. No attention to detail is spared, from twenty-eight unique dining opportunities to the Egyptian fixtures surrounding the escalators to the merchandising of each individual department. This store represents an outstanding example of the role of the merchant in today's retail climate. This is not the big-box store experience!
Strip Mall Office, Customer Development Brilliance
Consultants visit sprawling, modern corporate campuses (pre-COVID). Sometimes we stumble upon beautiful little gems. Other times? Well, you ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.