The good folks in the UK asked for a free three-channel Multichannel Forensics spreadsheet (i.e. Stores, Website, Catalog).
You may download a copy here.
We start using decent amounts of lighter fluid with this spreadsheet. There is a tab that offers instructions on how to use the simulation. You'll want to partner closely with somebody on your database marketing or information technology staff to obtain the right programming code to get proper results.
Here you go, click here.
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...