The good folks in the UK asked for a free three-channel Multichannel Forensics spreadsheet (i.e. Stores, Website, Catalog).
You may download a copy here.
We start using decent amounts of lighter fluid with this spreadsheet. There is a tab that offers instructions on how to use the simulation. You'll want to partner closely with somebody on your database marketing or information technology staff to obtain the right programming code to get proper results.
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The Action Stream Framework
Here's the framework, summarized within one image (click on it below to download to your device).
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