How do you evaluate and segment customers who respond to e-mail marketing, paid search, natural search, portal advertising, shopping comparison sites, affiliates, and any other advertising channel?
Are these customers fundamentally "different" than other customers?
Do you treat these customers differently across various marketing strategies?
Most important, how do you evaluate the interactions that occur when customers respond to different advertising channels? For instance, should your e-mail marketing strategy be different for customers who respond to both search and e-mail, vs. customers who only respond to e-mail?
Subscribe to:
Post Comments (Atom)
If You Like Stories About How Brands And Vendors Purposely Deceive Customers, Read This
Here you go, click here.
-
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
-
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
-
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.