Kevin Hillstrom: MineThatData: Time Travel

August 12, 2007

Time Travel

Assume you could time travel back to 1999.

Knowing what you know today about the evolution of online, catalog, retail and multichannel marketing, what would you change about how executed Paid Search, Natural Search, Affiliate Marketing, E-Mail Marketing, Shopping Comparison Marketing, Catalog Marketing, Direct Marketing, Magazine Ads, Newspaper Ads, Television Advertising, Radio Advertising, and any other kind of advertising ... so that your company would be far more successful today?

How would you change the org-structure in 1999 so that your company would evolve in such a way that yields a more flexible organization today?

1 comment:

Harry Joiner4:53 PM
There's only one thing that I could have done back then that technology would have permitted but would have made me far more successful today:

Buy more domains.

I own hundreds today, and I regret not owning thousands. Domain king Frank Schilling has said that domain investing today is STILL like investing in 1970s Las Vegas real estate.

But the fact remains: Domain investing in 1999 would have been like investing in 1770's Manhattan real estate.

Ka-CHING!
Harry Joiner

Proprietor,
MarketingHeadhunter.com
LogisticsHeadhunter.com
FinanceHeadhunter.com
ManagementRecruiter.com
LogisticsRecruiter.com
FinanceRecruiter.com
EcommerceRecruiter.com
SearchEngineExperts.com
EcommerceConsulting.com
RecruitingResearch.com
Etc ...
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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August 12, 2007

Time Travel

1 comment:

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