August 12, 2007

Time Travel

Assume you could time travel back to 1999.

Knowing what you know today about the evolution of online, catalog, retail and multichannel marketing, what would you change about how executed Paid Search, Natural Search, Affiliate Marketing, E-Mail Marketing, Shopping Comparison Marketing, Catalog Marketing, Direct Marketing, Magazine Ads, Newspaper Ads, Television Advertising, Radio Advertising, and any other kind of advertising ... so that your company would be far more successful today?

How would you change the org-structure in 1999 so that your company would evolve in such a way that yields a more flexible organization today?

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...