August 06, 2007

The Classics

With nearly half of you recently welcoming yourself to this blog, it's a good time to review some of posts you found useful.

A Multichannel Manifesto, talking about things a multichannel executive should be able to discuss about her business.

Multichannel Business Models is about six kinds of businesses that use the online channel to grow sales.

Ten Ways We Will Save Multichannel Marketing.

Ten Ways We Ruined Multichannel Marketing.

A White Paper On Multichannel Forensics, over 1,500 downloads, to date.

Online Brand Competition, with a map of how various online retailers are "connected" to each other.

The "1/3, 1/3, 1/3 Rule". Read more than 15,000 times, the most read article I've written.

Jim Fulton wrote three guest columns that have been well received. First is
"Mr. Krabs Is A Database Marketer". His second article reflects on the passing of Gary Comer. Finally, Mr. Fulton participated in the "Four Questions" segment of the blog.

One of the more controversial posts I've written came last fall, "Does Homepage Design Influence Net Sales?" Many felt that my analytical work was sloppy.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...