With nearly half of you recently welcoming yourself to this blog, it's a good time to review some of posts you found useful.
A Multichannel Manifesto, talking about things a multichannel executive should be able to discuss about her business.
Multichannel Business Models is about six kinds of businesses that use the online channel to grow sales.
Ten Ways We Will Save Multichannel Marketing.
Ten Ways We Ruined Multichannel Marketing.
A White Paper On Multichannel Forensics, over 1,500 downloads, to date.
Online Brand Competition, with a map of how various online retailers are "connected" to each other.
The "1/3, 1/3, 1/3 Rule". Read more than 15,000 times, the most read article I've written.
Jim Fulton wrote three guest columns that have been well received. First is
"Mr. Krabs Is A Database Marketer". His second article reflects on the passing of Gary Comer. Finally, Mr. Fulton participated in the "Four Questions" segment of the blog.
One of the more controversial posts I've written came last fall, "Does Homepage Design Influence Net Sales?" Many felt that my analytical work was sloppy.
We've got three types of traffic in retail. EARNED: This is traffic we earn, via customer loyalty or word-of-mouth or free uses of ...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...