Kevin Hillstrom: MineThatData: Honor Roll For May 3, 2007

May 03, 2007

Honor Roll For May 3, 2007

A few articles worthy of MineThatData Honor Roll consideration.

Valeria Maltoni has a smart discussion about Urban Outfitters and Anthropologie r etail marketing strategies .

Spike at the Brains on Fire Blog makes an interesting observation at the end of this post about spreading good news. How often do we, as e-mail, online and catalog marketers view our craft as "spreading good news"?

One of the most popular topics on this blog is the "square root rule". Born out of the old catalog advertising rule that a ten percent increase in pages circulated yields a five percent increase in demand, Alan Rimm-Kaufman further developed the concept. Today, I read this discussion from John Hagel about how power laws are changing business.

3 comments:

Anonymous1:46 PM
Thanks for the shout out, Kevin. The commentary by the preacher helped me look at customer evangelists in a whole new light. Who knew you could still learn stuff at church, eh?
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Anonymous1:49 PM
It's always a good idea to listen to God!!
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Anonymous5:40 AM
Kevin:

Nice to meet you and your readers. I also did a post on Blockbuster and Netflix at Fast Company expert blogs as "Blockbusted, the Return of the DVD" with comments on my site a few weeks ago.

Here's the link, if interested [http://conversationagent.typepad.com/conversation_agent/2007/03/naming_names.html ].
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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May 03, 2007

Honor Roll For May 3, 2007

3 comments:

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