- Valeria Maltoni has a smart discussion about Urban Outfitters and Anthropologie retail marketing strategies.
- Spike at the Brains on Fire Blog makes an interesting observation at the end of this post about spreading good news. How often do we, as e-mail, online and catalog marketers view our craft as "spreading good news"?
- One of the most popular topics on this blog is the "square root rule". Born out of the old catalog advertising rule that a ten percent increase in pages circulated yields a five percent increase in demand, Alan Rimm-Kaufman further developed the concept. Today, I read this discussion from John Hagel about how power laws are changing business.
Thanks for the shout out, Kevin. The commentary by the preacher helped me look at customer evangelists in a whole new light. Who knew you could still learn stuff at church, eh?ReplyDelete
It's always a good idea to listen to God!!ReplyDelete
Nice to meet you and your readers. I also did a post on Blockbuster and Netflix at Fast Company expert blogs as "Blockbusted, the Return of the DVD" with comments on my site a few weeks ago.
Here's the link, if interested [http://conversationagent.typepad.com/conversation_agent/2007/03/naming_names.html ].