Recently, I discussed the use of SpyFu for analyzing the online marketing spend of businesses. Alan indicates that the information is probably not reliable, stating ...
"We've found little correlation between our client's actual PPC spend and the numbers reported by SpyFu. For the sites we checked, SpyFu was off, sometimes by an order of magnitude, for small ($10k/month), medium ($100k/month), and large ($500k/month) advertisers. A neat idea, but needs better accuracy."
One of the great things about blogging is that folks can point out flaws in the work others do. And when folks do it in an honorable way, everybody benefits.
Alan and team have built a great business --- please check his team out.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
April 25, 2007
SpyFu, Inaccuracies, Rimm-Kaufman Group
Subscribe to: Post Comments (Atom)
Many of you have forwarded articles to me outlining how your local mall is considering taking empty space and turning it into pickleball cou...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
How about using KeywordSpy? - This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business. It offers Free trials.ReplyDelete
KeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.
It also has a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.