April 25, 2007

SpyFu, Inaccuracies, Rimm-Kaufman Group

Recently, I discussed the use of SpyFu for analyzing the online marketing spend of businesses. Alan indicates that the information is probably not reliable, stating ...

"We've found little correlation between our client's actual PPC spend and the numbers reported by SpyFu. For the sites we checked, SpyFu was off, sometimes by an order of magnitude, for small ($10k/month), medium ($100k/month), and large ($500k/month) advertisers. A neat idea, but needs better accuracy."

One of the great things about blogging is that folks can point out flaws in the work others do. And when folks do it in an honorable way, everybody benefits.

Alan and team have built a great business --- please check his team out.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...