Recently, I discussed the use of SpyFu for analyzing the online marketing spend of businesses. Alan indicates that the information is probably not reliable, stating ...
"We've found little correlation between our client's actual PPC spend and the numbers reported by SpyFu. For the sites we checked, SpyFu was off, sometimes by an order of magnitude, for small ($10k/month), medium ($100k/month), and large ($500k/month) advertisers. A neat idea, but needs better accuracy."
One of the great things about blogging is that folks can point out flaws in the work others do. And when folks do it in an honorable way, everybody benefits.
Alan and team have built a great business --- please check his team out.
Subscribe to:
Post Comments (Atom)
Seasonality is Amplified
Back to our table from yesterday, reviewing customers with two life-to-date purchases, measuring how they perform in the next month based on...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.