Many of you plan to embark on a brave new world that may cause increases in postage of more than twenty percent, courtesy of postal reform.
If you fall into this category, give this paper a read.
The paper uses Multichannel Forensics to illustrate how a $39 million dollar business fails to grow, yielding a $29 million dollar business in just five years, due to reductions in catalog circulation caused by the increased expense of postal reform.
Multichannel CEOs and CFOs: Please read the paper, and think about the long-term health of your business as you wrestle with this significant increase in expense.
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