April 16, 2007

Intelligent Results To Host A Webinar On Multichannel Forensics On May 15

The good folks at Intelligent Results and I are partnering on a webinar about the emerging field of research known as Multichannel Forensics.

My presentation will be on May 15, at 1:00pm EDT, 10:00am PDT. This is a free webinar. Simply click on this link to register.

This will be a good opportunity to hear more about the topics I've been sharing with you over the past several months. I'll have a chance to explain the concepts in greater detail.

During the first five weeks of my consulting practice, the vast majority of the questions I've fielded are deeply rooted in Multichannel Forensics:

  • What role should my website play in my retail-based business?
  • What role should my catalog play in my direct-to-consumer business?
  • Should I dramatically cut my catalog marketing program, re-allocating expenses to online marketing programs?
  • How do my customers cross-shop my website or store?
These questions are at the heart of what Multichannel Forensics are designed to answer. Please join me on May 15, as I talk about these topics in greater detail.

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