John Hagel at Edge Perspectives earns an Honor Roll nomination for his strategic discussion of the problems at Gap. I wanted to write about their business all week, John saved me from an hour of work that couldn't possibly measure up to what he wrote.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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What I'm Hearing
From your emails and comments from various professionals, in early April business took a -5% to -10% (ish) turn. Some are hopeful the shift ...

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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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