In the late 1990s movie "You've Got Mail", Tom Hanks was the owner of an enormous bookstore chain that built a store across the street from Meg Ryan's quaint little bookstore. Like many other cannibalization stories, the big chain cannibalized twenty percent of Ryan's sales. No longer able to run a profitable business, Ryan closed shop. Hanks told Ryan, "It's Not Personal, It's Business".
If you're the little guy, investing sweat equity to build something, and you get run over by the machine, is it personal, or is it business? Is it personal if the other side doesn't see it that way?
Mark Cuban has some thoughts on the topic.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
January 15, 2007
It's Not Personal, It's Business
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