A month ago, Gap launched an online shoe business called "Piperlime". This business competes against multichannel shoe retailers and online pureplays like Zappos. You might enjoy some of the comments about this new business from various bloggers. And the end of the blogger section, I'll ask for your opinion.
Styledash --- might take business from Zappos.
Celebrity A-List stylist Rachel Zoe and guest editor for Piperlime, from Soles4Souls.org, an organization that uses donated shoes to help the world.
Brief discussion of some of the brands Piperlime carries.
From the Second City Style blog.
More important, what do you think of a multichannel retailer launching an online-only "pureplay" brand? Does this fly in the face of what pundits tell us about how we should executive multichannel retail strategies? What do you think? What chance does this startup have of succeeding? Is Gap crazy, or brilliant?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
The Customer Has No Value
Back in the days when clients paid money to have you on campus, there were times when a CEO or Marketing Executive just wanted to "touc...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
-
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
I think that would be very smart for a retailer to do. I like the way you think.
ReplyDeleteThanks
Jay Stevens
Cyber Monday