When he presented
the results of the study,
they said, "He's clueless!".
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Switching Up Creative
A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold. Interest...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
So often it is true.
ReplyDeleteI love this!
ReplyDeletePS -- My entire blog is Haikus like this.