From time to time, I will be sharing commentary from individuals in the Database Marketing, Direct Marketing, and Analytics areas of the blogosphere. If your site falls into one of these three categories, you can become one of the "Friends of MineThatData".
Here is the inaugural "Friends of MineThatData", with associated BlogJuice rankings.
4.2 Occam's Razor
3.0 Juice Analytics
1.9 Rimm Kauffman Group Blog
1.2 Acxiom-Direct Blog
1.1 Enterprise Decision Management
0.9 Marketing Measurement Today
0.8 Marketing Geek
0.8 Chris Baggott's E-mail Marketing Best Practices
0.6 Sports Marketing 2.0
0.5 Digital Solid
0.5 Profitable Marketing
0.5 Rick Whittington
0.5 Power Points
0.5 Customer Experience Matrix
0.5 Sandeep Giri's Blog on Business Intelligence
If you enjoy reading other Database Marketing, Direct Marketing or Analytics websites, or want to be considered for inclusion, give me a holler.
Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...