November 08, 2006

Catalog Expert Bill End, And A Few Other Links

A few things for your consideration.
  • Multichannel Merchant features an interview with catalog expert Bill End. Mr. End was President/CEO at Lands' End during the majority of my tenure. I was a nobody, yet he listened to and shaped my research. It is a lot of fun to be a nobody and have somebody listen to you. No subsequent experience replaced the rush of those formative years.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...