November 08, 2006

Catalog Expert Bill End, And A Few Other Links

A few things for your consideration.
  • Multichannel Merchant features an interview with catalog expert Bill End. Mr. End was President/CEO at Lands' End during the majority of my tenure. I was a nobody, yet he listened to and shaped my research. It is a lot of fun to be a nobody and have somebody listen to you. No subsequent experience replaced the rush of those formative years.

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You could sell 100 units at a price of $29.99 and a cost of goods sold of $9.99, netting you $2,000 of gross margin. That's what your CF...