My wife and I grew up about eighty miles from each other in Northeast Wisconsin. During the twenty-one years we've been together, she calls Diet Pepsi "Pop", while I call it "Soda". Both of us are steadfast in the proper use of the term.
I was amazed this evening when Google Reader forwarded this picture to me, courtesy of the Tasty Research blog. The map accurately depicted the preference of my county, and the county my wife grew up in. I was unaware that soft drinks are called "Coke" in the Southeast.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
October 08, 2006
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