Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
October 06, 2006
Online Sales Growth
The Business 2.0 Blog has a story on the end of growth in DVD sales. Pay attention to the chart, because that is where online sales are heading in the next 2-5 years, once the majority of catalog companies have migrated online, and the majority of direct retailers become good at search and online marketing.
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To be honest, I'm shocked it's taken this long for digital download and other new distribution systems to start eating into traditional sales. Digital download should be much further ahead than it is by now.
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