Business Predictions and Pundits

I want for all of you to offer me a gentle warning when I become preachy, and worse yet, start irresponsibly predicting what might happen to companies in the future (like for instance, in this article).

If you read blogs, then you've already digested Thursday's commentary from Seth Godin about pundits predicting the demise of Apple in the mid-1990s. While his article talked more about reinventing a brand verses hard-working your way out of a hole, the fact that all of those pundits "knew" what Apple had to do, and were proved utterly wrong, is enlightening.

It's even more enlightening when you realize you are sometimes guilty of the same behavior!