Your homework assignment for today is to read this brief article in DMNews, about multichannel retailer Anthropologie. On Tuesday night, I will outline my thoughts ... so be ready to participate in the discussion!
Subscribe to:
Post Comments (Atom)
Merchandise Attribution
Let's tell a little story here. Back in the stone ages of retail (1997) I worked at Eddie Bauer. We had a division in our stores ca...
-
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
-
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
-
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.