September 25, 2006

Anthropologie Attempts To Integrate Silos

Your homework assignment for today is to read this brief article in DMNews, about multichannel retailer Anthropologie. On Tuesday night, I will outline my thoughts ... so be ready to participate in the discussion!

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When Marketing Channels Die

Remember your homework assignment from last week ? In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 w...