Kevin Hillstrom: MineThatData: Anthropologie Attempts To Integrate Silos

September 25, 2006

Anthropologie Attempts To Integrate Silos

Your homework assignment for today is to read this brief article in DMNews, about multichannel retailer Anthropologie. On Tuesday night, I will outline my thoughts ... so be ready to participate in the discussion!

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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September 25, 2006

Anthropologie Attempts To Integrate Silos

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