- Catalog seems to be aligning with a 45-75 year old audience.
- E-Mail seems to be aligning with a 35-55 year old audience.
- RSS seems to be aligning with a 25-45 year old audience.
- Text messaging and instant messaging seem to be aligning with an under 35 year old audience.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
August 29, 2006
Target Audience For Catalogs
I recently had a discussion with a business leader about the relevance of catalogs to a 25-45 year old target audience. As we move closer and closer to the year 2010, it seems that marketing channels are aligning with different target audiences.
Subscribe to:
Post Comments (Atom)
When Marketing Channels Die
Remember your homework assignment from last week ? In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 w...

-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.