- Catalog seems to be aligning with a 45-75 year old audience.
- E-Mail seems to be aligning with a 35-55 year old audience.
- RSS seems to be aligning with a 25-45 year old audience.
- Text messaging and instant messaging seem to be aligning with an under 35 year old audience.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
August 29, 2006
Target Audience For Catalogs
I recently had a discussion with a business leader about the relevance of catalogs to a 25-45 year old target audience. As we move closer and closer to the year 2010, it seems that marketing channels are aligning with different target audiences.
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