An Offer For You

I received a couple of emails from readers last week that were compelling. Both got me thinking about something. Here's a paraphrase of one of the email messages.

• "I saw what 'brand x' does for email marketing, and I'm disappointed in their entire marketing team. You mentioned that your team personalized email marketing messages at Nordstrom ... in 2001. Why isn't anybody executing at that level in 2026?"

Good question!

Let's try a limited test. I'll do something ridiculously inexpensive for you, because you are a loyal blog reader.

• I will score your email file using a headphones-style tier list ... S / A / B / C / D / F ... based on how likely each email subscriber is to buy from you in the near future.
• I will add a "+/-" indicator to tell you if the email subscriber is a good customer for your brand or a lousy customer.
• I will tell you the primary merchandise category and the secondary merchandise category the customer prefers so you can personalize the merchandise assortment for each customer.

You get two options.

1. $4,900 for a one-time run.
2. $7,900 and I'll score your file every month for the next twelve months.

You don't get the analysis I typically perform ... but you get the nuts and bolts necessary to personalize email campaigns to customers. When I've been asked to perform this work for clients, personalized campaigns perform about 20% better than batch-and-blast campaigns. If you are a $50,000,000 business generating $10,000,000 a year from email marketing, you could generate a couple million to the top-line and maybe a half-million to a million of incremental profit. For $4,900 / $7,900.

You have until the end of business on February 24 to take me up on this stupid-cheap offer. Fire away! (kevinh@minethatdata.com).