Since You're Hunkering Down ...

Let's revisit something from three weeks ago.

Those of you who are cutting back on marketing spend will see a demand/sales shortfall, in all likelihood. Have you forecast what the shortfall will be? Do you have an idea how much "additional shortfall" could happen if prices increase?

Opportunity #1:  $4,990 for a high-level pricing impact study plus a five-year forecast of what happens if you cut back on marketing spend for the rest of the year. You'll see the short-term and long-term impact of your decisions, plus you'll get a clear idea of the impact of price increases on your brand.

Opportunity #2:  For my catalog audience, you're going to cut circulation by 30% and you'll likely not understand "what" impact that will have in the short/long term ... and worse, you may well choose to cut the "wrong" circulation. My typical catalog marketing project costs $30,000, where you get equations that tell you exactly how many times to mail customers on an annual basis.

• For $15,000, you get everything that happens in the $30,000 project except for the scoring equations. In this case, however, I'll send you a list of the customers you should cut back on, and in that list you'll see the customers you should never cut back on, so you can take action for the remainder of 2025. You'll make a ton of profit for just $15,000.

Let me know which opportunity you wish to pursue ... let's see if there are ways to mitigate the impact of the changes being thrust upon you. Contact me now (kevinh@minethatdata.com).

P.S.:  I don't know if you are fan of golf or not, but if you are, this song should soothe your soul during times of self-inflicted harm. It's a tradition unlike any other. Also - that song is written and recorded by Dave Loggins, brother of Kenny Loggins. It's smooth, smoother than Footloose or Danger Zone.