Here's what I overheard, from a CEO:
- As far as I am concerned, the whole purpose of social media is to obtain an email address. We need to get the prospect interested enough to contribute an email address.
- The job of email marketing is to educate the customer, to inspire the customer, to get the customer to visit our website.
- The job of our website is to show off the entire merchandise assortment, and to generate a profitable transaction.
- Once we have a profitable transaction, our job is to migrate the customer into our app. There, we show the customer new merchandise, and new merchandise fosters loyalty.
Tell me what you think of the statements outlined above?