In the days leading up to the 2013 conference, the DMA offered me 50% off if I were to attend.
Back in December, I received an offer from the Direct Marketing Association for $600 off the 2014 conference. I contacted the DMA about the $600 discount, their response is outlined below (name blocked out - no need to get the individual in trouble).
And the DMA kept their word, all throughout 2014. They stair-stepped their discounts down to $300 through early July.
Guess what happened yesterday (October 8), a few short weeks before the conference begins?
I am not a fan of lies.
You pay the DMA a lot of money to represent you in a fair and consistent manner. You have every right to ask for a refund of the difference between the discount I received, and the discount you earned when you registered for the conference.
The DMA is telling you to "Change or Die":
It is fair to ask the DMA to change their pricing tactics.