February 18, 2013

From Multichannel to Omnichannel

In marketing, distance matters.  Well, at least it matters in this chart.  This chart is part of a presentation that's been downloaded/viewed more than 1,000 times in the past month (click here for information).

Multichannel was the glue that connected Judy's world ... catalogs, e-commerce, and retail.

Jennifer didn't need glue, still doesn't.  She figures out what is best for her and her family.  Maybe Amazon is her version of multichannel.

Jasmine is aligned with omnichannel.  Devices will be linked, content will be streamlined.  Jasmine is the target customer for omnichannel efforts.

Keep these trends in mind.
  • Judy = Multichannel.
  • Jennifer = Amazon.
  • Jasmine = Omnichannel.
Then pair your customer (Judy, Jennifer, or Jasmine) to the trend.  What does that tell you?

1 comment:

  1. If you charge a applied account which replica watches will add a afterglow to your outfit,our web website is aswell your destination.Replica watch sales account you a lot,and advice you get your admired alarm at an astonishingly low price.A huge alternative of bargain artist watches is placed actuality in a acceptable order.The Design: Well,they are called replicas which louis vuitton replica means that all these local designer handbags ought to be exact copies of their branded counterparts.This is not always the case so be cautious,as some bags are badly stitched & filled with flaws.With some research you are positive to find the best stuff for yourself.A Bag for All Reasons,or Seasons: Fake designer bags are hermes replica a great option in case you have a hyperactive social life & need a brand spanking new bag to match up with that new dress.You understand how brilliant it feels to get the best bags every now & then without having to shell out exorbitant sums of money.The choice of replicas makes this feasible.Now,Fendi is in the part of replica louis vuitton Prada and Louis Vuitton Handbag.The main creator called Karl Lagerfeld takes responsbility for designing famous double F logo.The market of Replica Designer bags is broad,it is owed to the popularity of Fendi.Fendi spy bag replica is of the most popular Fendi replica bags.Fendi replica bags also provide different colours.

    ReplyDelete

Note: Only a member of this blog may post a comment.

Items That Appear In Multi-Item Orders

In a typical Life Stage Analysis within a Merchandise Dynamics project, it is common to see exaggerated trends when comparing first-time buy...