Undoubtedly, if these trends happen to me, the trends happen to you! Here are December sales, measured by sales channel:
Hillstrom's Catalog Marketing PhD
Hillstrom's Hashtag Analytics
Hillstrom's 2010 AlmanacIn other words, when you offer a specific type of content, you cause sales in sales channels to change. If you speak to a digital audience in a way that is congruent with their use of information, you'll sell merchandise digitally. If you speak to an offline audience in a way that is congruent with their use of information, you'll sell merchandise offline.
By the way, I executed one other creative strategy, just to see what might happen. In the Catalog Marketing PhD book, I write the following text in the blog post.
- WARNING: DO NOT BUY THIS BOOKLET UNLESS YOU CONSIDER YOURSELF A CATALOG MARKETING EXPERT!
- An approximate 50% reduction in traffic to the page on Amazon.com.
- An approximate doubling of the conversion rate on Amazon.com.