December 15, 2008

Newspaper Home Delivery

Catalogers ... pay close attention to "breaking news" about Detroit newspapers ceasing delivery of newspapers except for Thursday, Friday, and Sunday.

You keep telling me that you won't have a business if you cannot put catalogs in the mail. Well, we're going to get to observe an actual case study soon. Pick an online analytics service (i.e. Quantcast or your personal favorite) and pay close attention to traffic trends, pre/post delivery decision, comparing these businesses with newspapers that continue home delivery. Does home delivery inspire online readership? We're going to find out.


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