When was the last time you received a catalog in the mail that was irresistible?
When was the last time you received an e-mail marketing message that was irresistible?
When was the last time you clicked-through a paid search term, and found yourself on a landing page that was simply irresistible?
Finally, when did somebody outside of the industry tell you that they found catalog marketing, e-mail marketing, or an online landing page to be irresistible?
These things need to change by 1/1/2010 for us to have success.