December 11, 2008

Irresistible

When was the last time you received a catalog in the mail that was irresistible?

When was the last time you received an e-mail marketing message that was irresistible?

When was the last time you clicked-through a paid search term, and found yourself on a landing page that was simply irresistible?

Finally, when did somebody outside of the industry tell you that they found catalog marketing, e-mail marketing, or an online landing page to be irresistible?

These things need to change by 1/1/2010 for us to have success.

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