On a commercial this evening, Macy's advertised Friday doorbusters. In the mouse print, they stated that when doorbuster supplies run out, pricing reverts back to normal, with regional differences.
Multchannel pundits --- here's a question for you. Is regional pricing acceptable? Should a customer in Milwaukee pay less than a customer in San Francisco? And how would you recommend Macy's execute their online pricing strategy? How should Macy's price the item online?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Upsets
On Saturday night, long after most of you went to bed, New Mexico scored what would become a game-winning touchdown with twenty-one seconds ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
I just closed my Macy's account after a long run-around about an item that I was not able to cancel, although I did it within minutes of buying it online. They not only sent the item, but instructed me that I must send it back and pay for the handling. Then they added charges to my account and charged interest when i did not pay it. I am so angry at Macy's, can you tell?
ReplyDeleteI called, I emailed, and all I got were canned replies saying they loved me and would get back to me. Obviously, from my efforts, the canned messages and the "real people" were not "in touch" at all. And the billing dept was NOT in touch with anyone.
I also have beefs about things offered on wedding registries that were mysteriously "out of stock" after many months of waiting to see whether the order had been shipped.
They are not up to the job, that's all.
I quit Macy's, and I will also quit the Bon Marche! Anyone who wants to merge with Macy's is out of their gourd