Tariffs

I've written multiple versions of this post. None are sufficient. Heck, this image from Monday morning won't be sufficient by the time you read this.

Your emails to me are pointed, bitter, sarcastic. Most of you providing feedback simply cannot believe your businesses are at risk. I've yet to receive one (1) email where the professional is happy with the current direction of things.

Many of you remember 2007-2008. Festive times. You could get a $500,000 mortgage without income verification. The first act from This American Life from October 2008 represents an enlightening listen (click here) ... discussing how the global economy as we knew it nearly ended.

Calamities ... real or self-inflicted ... represent opportunities. Amazon exploded out the ashes of the dot.com collapse. Social/Mobile thrived coming out of 2007/2008. Shopify was born in 2006. The replacement of list/click forms of customer acquisition with community / video / live video came out of COVID ... TikTok thrived coming out of COVID.

You're going to be told to hunker down. You'll send me your data and I'll forecast where your customers are taking your business based on external cues. Contact me right now (kevinh@minethatdata.com) and let's get busy.

Some of you are going to create the future over the next 1-2 years. Any time there is a disruption to the "system", business leaders take commerce in new directions.  New directions surprise those who hunkered down.

Seriously ... ignore all the noise. You're prepared your entire life for challenging situations. Your skills are needed now. Be a Leader.