Click here and download fifty (50) slides outlining an "Introduction to Customer Development".
The slides outlined the thought process and targeting opportunities to develop customers ... the slides also illustrate just how hard it is to move a customer from a first purchase to loyal status. You already know that fact, but it might help to have slides to reinforce your arguments.
A comparable post on LinkedIn (click here) garnered more than 1,300 views, so clearly somebody cares about the topic (i.e. your peers).
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