April 29, 2013

Netflix

Sounds like Netflix is doing pretty well these days (click here).

Remember when Netflix changed DVD and Streaming pricing strategies, back in 2011?  The change was considered a social media disaster.

What did we learn?
  • You can commit the most shocking social media disaster of the year, and it has no impact on sales and profit in the long-term.
  • A small and passionate group of social media zealots should not stall business decisions you believe in.
Focus on merchandise presented creatively.  Focus on the future of your business.

Proceed.