Remember when Netflix changed DVD and Streaming pricing strategies, back in 2011? The change was considered a social media disaster.
- How Netflix Could Have Avoided Social Media Disaster (click here).
- 7 Rookie Social Media Mistakes From Big Brands (click here).
What did we learn?
- You can commit the most shocking social media disaster of the year, and it has no impact on sales and profit in the long-term.
- A small and passionate group of social media zealots should not stall business decisions you believe in.
Focus on merchandise presented creatively. Focus on the future of your business.