April 29, 2013


Sounds like Netflix is doing pretty well these days (click here).

Remember when Netflix changed DVD and Streaming pricing strategies, back in 2011?  The change was considered a social media disaster.

What did we learn?
  • You can commit the most shocking social media disaster of the year, and it has no impact on sales and profit in the long-term.
  • A small and passionate group of social media zealots should not stall business decisions you believe in.
Focus on merchandise presented creatively.  Focus on the future of your business.