- Customer receives a catalog on October 1.
- Customer receives email campaign on October 2.
- Customer receives email campaign on October 4.
- Customer visits site on October 5 via paid search, branded term.
- Customer visits your mobile website on an iPad on October 6 via affiliate website, purchases item featured in October 1 catalog, uses free shipping promo code from affiliate website.
Describe the thought process you go through to make your attribution guess. This is really what I am looking for --- your thought process. So please provide that to our readers in the comments section, thanks.