September 09, 2012

Chicos and Gliebers Dresses

Ok, here's the direct quote from a Gliebers Dresses article on July 4:
  • Dr. Gene Feldman: On our YouTube channel, I envision Colbie Caillat singing an acoustic version of "Brighter Than The Sun".  Except, everybody in this video is wearing Gliebers Dresses.  Think of all of the new customers we'd acquire, the brand exposure?
Now, watch the TV commercial (also available on YouTube) from Chicos, published on YouTube on August 13.  See if you recognize the song (hint, it's 'Brighter Than The Sun' by Colbie Calliat).


I know, it takes some planning to pull things off quickly in the real world, but it is fun to dream about the connection, isn't it?

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