April 26, 2011

BREAKING NEWS: Catalog Presentation Download

Why don't you click below and download this catalog presentation I've been sharing as I make my way across the country.
In the presentation, I discuss trends I'm observing and the impact these trends will have on catalog marketing, moving forward.  In particular, I spend considerable time on how mail/holdout tests will be used to ultimately save ad-dollars, allowing catalogers to compete with companies offering free shipping 24/7/365.

When you're done reading the presentation, please forward it to a friend/co-worker/colleague.  

Contact me for you own customized project.