April 27, 2010

Price Points

There are so many obvious and actionable things to focus on, things that deliver more value than the "power of employee blogging".

Price points come to mind. Can you answer the following question:
  • "Which customer is more valuable, a customer buying one item for $300, a customer buying four items for $75 each, or a customer buying four items for $60 each after receiving a 20% off promotion?"
These are important facts to know and understand, because they make a difference in how your merchandise your home page, your landing pages, your e-mail campaigns, your catalogs, your paid search activities, you name it!

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