Open your spreadsheet (contact me for your copy), and take a look at cells J19 - N19.
Cells J15 - N27 illustrate simulated/projected growth in different merchandise divisions during the next five years. Remember, this is a business that is forecast to shrink significantly over the next five years.
But the merchandise division in cells J19 - N19 is forecast to grow!
In fact, this isn't the only merchandise division forecast to grow in the next five years. Look at J23 - N23.
When a business is struggling, there is often data available, data that shows the Executive a path to a profitable future. You just need the tools to demonstrate the profitable path to the future.
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