Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Winner Stability
There are pros and cons to what I call "winner stability". This metric captures the rate that last year's winning items mainta...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
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A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
To no surprise, I ended up as a Targeter
ReplyDeleteI'm a strategist!
ReplyDeleteI thought you would Kevin. I hope to get there at some point, but currently I am a targeter as well.
ReplyDeleteI should do it yearly and see how I progress.
There's no right or wrong answer --- though the answers can change as time progresses!
ReplyDeleteI seem to be a futuristic targeter. Right on the cusp between the two. Seems apt too, because I really enjoy digging into how the customers are behaving, but a little voice in the back of my mind is always mumbling, "Sure... They're acting this way NOW..."
ReplyDeleteWell, it is a flawless quiz, perfectly designed to detect all issues regarding the upwardly mobile analyst!
ReplyDelete