Some of you are looking for less theory, more practicality, as you explore the Online Marketing Simulation framework.
Let's start at a very simple level.
This spreadsheet, from my Multichannel Forensics work, simulates migration of customers across just two channels.
The exact same concepts that are at work in a 2-channel Multichannel Forensics five year simulation apply to a 100x100x100x100x100 segment migration (future customer value, advertising channels, physical channels, merchandise preference) in the Online Marketing Simulation framework.
If you can understand 2x2x2x2x2, you can conceptualize 100x100x100x100x100, or 1,000x1,000x1,000x1,000x1,000!
Upsets
On Saturday night, long after most of you went to bed, New Mexico scored what would become a game-winning touchdown with twenty-one seconds ...
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