May 08, 2009

REI And Multichannel Marketing

Give this article a read --- Catalog Success interviews Mike Bowcut of REI --- a simple use of mail/holdout groups instead of matchback analytics improves marketing success.

2 comments:

  1. Anonymous6:20 PM

    nice

    ReplyDelete
  2. Linda7:47 PM

    Thanks so much for sharing that article. I'm trying to learn more about digital marketing California, and this would definitely help.

    ReplyDelete